MINOR PROJECT - FINAL COMPILATION
Madeline Ordelia Tjahjadi (0376920)
Bachelor of Design in Creative Media
Minor Project
Table Of Contents
1. Instruction
2. Full Project
3. Process Work
4. Feedback
5. Reflection
1. Instruction
2. Full Project
All Important Link
Figjam
3. Process Work
Week 1
This week we were assigned to create a group consist of max. 7 people, with mixed specialization.
We formed a group consist of:
- Maria Ashley Sundoko (0372793) --> Leader
- Madeline Ordelia Tjahjadi (0376920)
- Ng Jia Xuan (0375273)
- Nur' Asma Binti Anuar (0378095)
- Lee Wai Xian (0365740)
- Jensen See Yong Chern (0366322)
- Valerius Ethan Wirawan (0372774)
Week 2
This week we were given the project brief, and we need to choose our own project. Me and my group choose Project 6: New Food, New life (Cocokami). After we agree to choose that project, we start to do research about the company.
All research and progress was recorded in Figjam
Week 3
We meet the client and were given insight about the company. We tried their and product and asking questions to understand the company better. After the client meeting, our group start to brainstorm ideas for the innovation we could make.
Week 4
We have to conduct interview and create user persona for this week. This will help us to come up with ideation based on design thinking. Our group start to create interview question and discuss about our user persona. Our leader directed us to create as many as possible ideation to later decide the persona. After discussion, we come up with 2 persona: Sport and Food related. Since our user personas are sports and food related, our leader split us into two mini groups to conduct the interview.
Week 5
This week we conduct the interview after Dr. Wong review our questions and personas. Based on the feedback we need to revised some question to make the interview flow more naturally. After we finalized the questions, we began to search for people and conduct the interview.
After the interview was conducted, all of us create the transcript of the interview to create summary based on the interview that later can help create affinity diagram.
Week 6
This week we give progress to Dr. Wong for our overall figjam.
Week 7
We were given a lecture about how might we and crazy 8, We did crazy 8 in class.
Week 8
No class
Week 9
This week, we presented our ideation and a brief summary of our research until prototype to the client. After the presentation, the client gave us feedback, suggesting we make our ideation and research more aligned with each other. Overall, our direction already okay, and the client instructed us to proceed with our proposal.
Figure 3.1: Presentation documentation (ps. we forgot to take photo with the rest of the member, so here's the selfie instead)
Within this week we need to confirm which ideation we want to proceed with and communicate this direction to the client. Following the feedback, we discussed within our group to finalize our ideation and will now proceed to create the actual food innovation so the client can see the product. Furthermore, we will be designing the packaging to ensure it aligns better with our specialty.
4. Feedback
Week 1
No feedback just module briefing.
Week 2
No feedback, project brief was shared.
Week 3
No feedback, client meeting.
Week 4
Dr. Wong did a demo for interview, this will help us to imagine how interview needs to be done. She also going through our interview questions and help us revised some questions.
Week 5
Dr. Wong going through our personas and changed our personas 2 from F&B related to vegan, this will help us to specify our interviewee. Overall already okay and we can proceed to conduct the interview.
Week 7
No feedback, lecture and activity
Week 8
No class, independent learning week
Week 9
After presentation to the client we need to make our ideation more aligned with the research and decide which ideation we proceed with.
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