MINOR PROJECT - FINAL COMPILATION
Madeline Ordelia Tjahjadi (0376920)
Bachelor of Design in Creative Media
Minor Project
Table Of Contents
1. Instruction
2. Full Project
3. Process Work
4. Feedback
5. Reflection
1. Instruction
2. Full Project (All text can be clicked)
3. Process Work
Week 1
This week we were assigned to create a group consist of max. 7 people, with
mixed specialization.
We formed a group consist of:
- Maria Ashley Sundoko (0372793) --> Leader
- Madeline Ordelia Tjahjadi (0376920)
- Ng Jia Xuan (0375273)
- Nur' Asma Binti Anuar (0378095)
- Lee Wai Xian (0365740)
- Jensen See Yong Chern (0366322)
- Valerius Ethan Wirawan (0372774)
Week 2
This week we were given the project brief, and we need to choose our own
project. Me and my group choose
Project 6: New Food, New life (Cocokami). After we agree to
choose that project, we start to do research about the company.
Figure 3.1: Company research.
Week 3
We meet the client and were given insight about the company. We tried their
product and asking questions to understand the company better.
Figure 3.2: Client meeting documentation.
After the client meeting, our group start to brainstorm ideas for the
innovation we could make. Below are the notes we compiled after meeting the
client:
Figure 3.3: Client meetings notes.
The brainstorming lead us to Brand Repositioning:
Using the approach of rebranding toward the product's benefits, treating
the product as a lifestyle and supplement (health benefits), this repositioning is to bring back the awareness of coconut consumption
during the pandemic (taking health essential and remove the association with covid).
Figure 3.4: Possible ideation for the products.
Week 4
We have to conduct interview and create user persona for this week. This will
help us to come up with ideation based on design thinking. Our group start to
create interview question and discuss about our user persona. After
discussion, we come up with 2 persona: Sport and Food related. Since our user
personas are sports and food related, our leader split us into two mini groups
to conduct the interview.
After consultation with Dr. Wong, our food related persona need to be more
specific. That's why we decided to make it specific and choose vegan as our
persona since our target audience is health-concious people. Below are the
interview question draft:
Figure 3.5: Interview questions draft for both persona.
Week 5
This week we conduct the interview after Dr. Wong review our questions and
personas. Based on the feedback we need to revised some question to make the
interview flow more naturally. After we finalized the questions, we began to
search for people and conduct the interview.
Figure 3.6: Finalized interview questions for both persona with inclusion and
exclusion.
We interview seven people with four people for sports and
three people for vegan. After the interview we compiled the
transcript from each interview and analyze the findings from it. The summary
of the findings later can help create affinity diagram.
Figure 3.7: Compiled Interview transcript and findings.
Week 6
This week, we organized our findings into an affinity diagram to better
categorize the results. After that we create the user persona based on the
interview.
Figure 3.8: Affinity diagram.
Figure 3.9: User persona.
Additionally we create empathy map to understand our persona better.
Figure 3.10: Empathy map in Figjam.
Week 7-8
Based on the previous findings from interview, we need to come up with
innovations. In class, we were given a lecture about crazy 8. This method will
help us to create ideas as many as possible with short period of time. After
finishing the Crazy 8s activity, we came up with many ideas that were
quite similar to one another.
Figure 3.11: Crazy 8 activity.
Based on interview finding, crazy 8 and our own possible ideation on week 3,
we decided to focus on four ideas to be proposed:
Figure 3.12: Sketch Ideation.
SPORT:
1. Coconut Isotonic-Plus
Coconut itself already has a natural isotonic base, so this can be a cleaner
and natural way for hydration. Below are the recipe based on our research:
Figure 3.13: Isotonic drink recipes.
The base water of modern energy gels can be swapped out for coconut water. The
idea is to produce a natural rehydration gel which is less sticky and less
synthetic than modern energy gels. Below is the recipe based on our research:
Figure 3.14: Energy gel recipe.
VEGAN:
3. Coconut Snack Bar
A vegan, plant-based food bar that will uses dried coconut for texture and
flavor. It is bound by maple syrup to avoid animal derived sweeteners like
honey. The inside will filled with nuts, seed and more. The outside part will
be coated by vegan dark chocolate.
4. Toasted Coconut Flakes
A vegan-friendly cereal from coconut, the flakes will mixed with coconut oil
and maple syrup to provide sweetness. This will then be basked in an oven,
resulting in a crispy texture. This can be consumed for breakfast and it is
convenient.
Week 9
This week, we presented our ideation and a brief summary of our research until
prototype to the client. After the presentation, the client gave us feedback,
suggesting we make our ideation and research more aligned with each other.
Overall, our direction already okay, and the client instructed us to proceed
with our proposal.
Figure 3.15: Presentation documentation (ps. we forgot to take photo with the
rest of the member, so here's the selfie instead)
Within this week we need to confirm which ideation we want to proceed with and
communicate this direction to the client. Following the feedback, we discussed
within our group to finalize our ideation and will now focus on sports
persona. We will developed the isotonic drink and energy gel and expanding
cocokami into "COCOKAMI PLUS", which is a sports-oriented product for Cocokami
to reach broader audience.
Week 10
After we finalize the ideas, we began to create the prototype both physical
and the digital version. We will be focusing on the visual design of the new
line of Cocokami, which is COCOKAMI PLUS. We created the lo-fi version of the
prototype physically for testing. In class, we learn how to do testing and
prototyping. We need min. 5 person to do testing with percentage of success
rate based on our project. We also reviewing our presentation slide to prepare
it for final.
To conclude, we will be doing:
1. Logo Expansion
COCOKAMI PLUS is a product that targeted for sports people, so we need to
expand Cocokami original logo into something that screams "sports". Below are
the mood board and sketch for the logo expansion:
Figure 3.16: Logo expansion mood board and sketches.
2. Packaging Design
Figure 3.17: Packaging design mood board.
3. Promotional strategy
This includes social media, geo tag, and website extension
Figure 3.18: Digital presence mood board.
Week 11-12
This week, Dr. Wong reviewed our presentation slides and our progress on
ideation. We presented our proposed project direction and once it was
approved, we proceeded to work on the sketches and prototypes.
Figure 3.19: Prototypes sketches.
1. Logo Expansion
Figure 3.20: Logo expansion exploration and final outcome.
After consulting, we need to change the "+" symbol in the logo because it
was appear like "hospital", she suggest us to have more movement not
just a straight line in the "kami" word. After discussion and revision, we
finalize our logo in the class.
Figure 3.21: Logo before revision.
Figure 3.23: Final logo outcome.
2. Packaging design
Figure 3.24: Packaging design exploration and final outcome (isotonic
drink).
Figure 3.25: Packaging design exploration and final outcome (energy gel).
Figure 3.26: Process work for packaging.
3D Model Outcome:
Figure 3.27: 3D Model final outcome.
Physical prototype outcome:
Figure 3.28: Physical prototype final outcome.
We created three continuous flow that linked to each other. The first
strategy will focus on awareness, where users will see it through digital ads
that will pop up based on location. This then will lead to the second flow
where user can gain information through content and purchase it.
- Geo Tag
The design of the geo tag applied on different sports activities.
Figure 3.29: Geo tag ads final outcome.
- Website Page
The geo tag will link to this website where user can find information and purchase the product. This available both in mobile and desktop version. We use Figma to create this prototype, so this website serve as a hi-fi prototype, where it is still functional. Below are the process and the outcome:
Figure 3.30: Website final outcome, both desktop and mobile version.
- Social Media
In this stage, we use social media as an addition to boost engagement. These post will serve as a way to promote the new product on market.
For our product, because we develop a 3D model of the product, we use that 3D model and use AI to generate image using our assets. We developed graphic posters from this and below are the outcomes:
Figure 3.31: Social media posters final outcome.
Week 13
This week we are conducting concept testing, where we will show both the
physical packaging and a 3D version to understand consumer perceptions.
Additionally, we will show the website at the end of the session. We use two
approach for the concept testing, Wizard of Oz and user-driven testing. Below
is the test plan:
Figure 3.32: Test plan.
Figure 3.33: Compiled findings from testing and summary.
Based on the feedback collected during testing, Energy gel feedback was good
compared to isotonic drinks. User can easily recognized energy gel as a
sports product meanwhile isotonic drinks looks more like a mineral water.
Additionally, the feedback from user about the website is good as it looks
sporty and futuristic.
Revisions made for isotonic drink:
1. Label and brand identity:
Users felt the drink did not look "sporty" enough and found the brand logo
difficult to recognize. We decided to change the label design and increasing
the logo visibility.
2. Bottle ergonomics:
They found it a bit bulky and suggest to make it slimmer for easy to
grab.
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Figure 3.34: Final design for isotonic drinks.
After we done with basically everything such as visual design, prototypes, and
testing. We continue to add all of these into our final presentation
slides.
Week 14
We have our final presentation on December 30th, which is a continuation of
our mid-term presentation. We will focus on the final outcomes of our project,
including the project direction, prototypes and testing results.
Figure 3.35: Final presentation documentation.
Based on the feedback, we are adding a slide to clarify the project flow. By introducing Cocokami Plus at this stage, the client will understand our current position and the steps in the process.
4. Feedback
Week 1
No feedback just module briefing.
Week 2
No feedback, project brief was shared.
Week 3
No feedback, client meeting.
Week 4
Dr. Wong did a demo for interview, this will help us to imagine how interview
needs to be done. She also going through our interview questions and help us
revised some questions.
Week 5
Dr. Wong going through our personas and changed our personas 2 from F&B
related to vegan, this will help us to specify our interviewee. Overall
already okay and we can proceed to conduct the interview.
Week 6
Create two affinity diagram based on our persona
Week 7
No feedback, lecture and activity
Week 8
No class, independent learning week
Week 9
After presentation to the client we need to make our ideation more aligned
with the research and decide which ideation we proceed with.
Week 10
We need to change our user journey map and add prototyping making in the
presentation slides
Week 11
Change customer journey map and add user persona
Week 12
Make a test plan for user testing based on our geo tag prototype
Week 13
Dr. Wong suggest us to do concept testing for the packaging, so we decided to
revise the test plan and working on our packaging and website
Week 14
Client have a lot feedback from us, but we basically already touch every business points. We lack in presentation slides, where we need to make some of our text to be bigger and make it stand out for each important things we need to highlight and explained.
5. Reflection
Experience
Meeting a real-life client in this module was really a new experience for me. Usually, we are only given tasks by a lecturer with a set of guidelines to follow, but in this module, we actually had to follow a real client brief. We had to understand what they expected us to do while also coming up with our own ideations and figuring out how to execute them. I’m happy that our client let us explore a lot of things and didn't limit us, which allowed for more creativity.
Observation
I observed that because our client has a design background, she tended to give us design feedback that was very much aligned with our major. It was interesting to see how her perspective influenced our direction. I also noticed the difference between working on a set assignment versus a dynamic brief where the client’s expectations and our own creative execution had to work hand-in-hand.
Finding
Aside from the business side, this module taught me how to truly apply design thinking to a project, from creating a logo to making the actual prototype. I found that it was not an easy module, but it led me to a key realization: I had to touch on all kinds of design aspects to reach a better outcome. My main finding is that this approach is what will help me achieve better results in the future.
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