APPLICATION DESIGN 1 - PROJECT 2: UX, UI, IxD DESIGN DOCUMENT
Madeline Ordelia Tjahjadi (0376920)
Bachelor of Design in Creative Media
Project 2: UX, UI, IxD Design Document
Table of Contents
1. Lectures
2. Instruction
3. Project 2
4. Feedback
5. Reflection
1. Lectures
Week 5 (22/10/2025)
User Research
process of understanding user behaviour, needs, and attitudes, through
observations and feedback collection method.
Role of UX design
1. help understand user goals, behaviour, goals and needs
2. reveals how users currently interact with a system, their pain points
(journey map)
3. understanding user emotions during interaction
4. ensure that the design process is grounded in user understanding, leading
to effective UCD
5. collab closely with the product for future direction
UX researcher duties
1. developing research method
2. select and recruit target end users
3. conduct individual interview
UX research is good when:
Design process --> involving end users
User feedback --> listening to users
Approaches --> avoiding biases by considering diverse user perspective
Participation --> actively engaging with personal involvement
Integrating UX research
integrated throughout the concept (understanding), iterative designs
(assumption make and feedback), and launch phases of a product (adjustments
and insights).
note: this can be do repetitively until it make sure meet the user
needs
The value of UX research is to minimizes uncertainty and clarifies what
user wants and need so it will benefit user, business, or product
5 steps of UX research
1. Objectives --> what are you going to make
2. Hypotheses --> make assumptions based on our users
3. Methods --> what approaches we choose
4. Conduct --> how to process the data
5. Synthesize --> address the knowledge gaps
UX research method
Qualitative --> use before making the app to understand user needs
Quantitative --> use when testing, want to measure satisfaction
Week 6 (29/10/2025)
Affinity mapping
Split or merge grouping
5+ = split data into more groups
3-4 = nice, it means there is a theme
2 = worth exploring
0 = something that we miss
User Personas
created from the best bits of your interviews, takes the problem to create a new person.
Why use persona?
- Summarise the research
- Stretch their team's horizon
- Align the vision
- Focus
How many Persona?
- Main persona --> share the most common goals and needs from your audience, represent the 80%
- Secondary --> specific goals and needs, represent user that are less involved
- Secondary --> another user, performing other function than your main persona
2. Instruction
3. Project 2
Exercise in the class:
In week 5, Mr. Slyvain ask us to create interview question on the spot and try
to ask that questions to our friend to practice how to conduct interview and
what we gain from their responses. Below is my questions and I highlight it
red based on what feedback Mr. Slyvain in class.
Figure 3.1: Interview questions.
In week 6, we were ask to create user persona, to help us later create our own for the app.
Figure 3.2: User persona for food delivery app.
In week 7, we were told to create user journey map
Figure 3.3: User journey map for customer use delivery app
Project 2
In this project, we need to
4. Feedback
Week 5
No feedback, Mr. Slyvain gave us brief for project 2
Week 6
For survey question, we can get their honesty so try to ask something that they would not answer in interview.
Comments
Post a Comment