APPLICATION DESIGN 1 - PROJECT 2: UX, UI, IxD DESIGN DOCUMENT
Madeline Ordelia Tjahjadi (0376920)
Bachelor of Design in Creative Media
Project 2: UX, UI, IxD Design Document
Table of Contents
1. Lectures
2. Instruction
3. Project 2
4. Feedback
5. Reflection
1. Lectures
Week 5 (22/10/2025)
User Research
process of understanding user behaviour, needs, and attitudes, through
observations and feedback collection method.
Role of UX design
1. help understand user goals, behaviour, goals and needs
2. reveals how users currently interact with a system, their pain points
(journey map)
3. understanding user emotions during interaction
4. ensure that the design process is grounded in user understanding, leading
to effective UCD
5. collab closely with the product for future direction
UX researcher duties
1. developing research method
2. select and recruit target end users
3. conduct individual interview
UX research is good when:
Design process --> involving end users
User feedback --> listening to users
Approaches --> avoiding biases by considering diverse user perspective
Participation --> actively engaging with personal involvement
Integrating UX research
integrated throughout the concept (understanding), iterative designs
(assumption make and feedback), and launch phases of a product (adjustments
and insights).
note: this can be do repetitively until it make sure meet the user
needs
The value of UX research is to minimizes uncertainty and clarifies what
user wants and need so it will benefit user, business, or product
5 steps of UX research
1. Objectives --> what are you going to make
2. Hypotheses --> make assumptions based on our users
3. Methods --> what approaches we choose
4. Conduct --> how to process the data
5. Synthesize --> address the knowledge gaps
UX research method
Qualitative --> use before making the app to understand user needs
Quantitative --> use when testing, want to measure satisfaction
Week 6 (29/10/2025)
Affinity mapping
Split or merge grouping
5+ = split data into more groups
3-4 = nice, it means there is a theme
2 = worth exploring
0 = something that we miss
User Personas
created from the best bits of your interviews, takes the problem to create a
new person.
Why use persona?
- Summarise the research
- Stretch their team's horizon
- Align the vision
- Focus
How many Persona?
- Main persona --> share the most common goals and needs from your audience, represent the 80%
- Secondary --> specific goals and needs, represent user that are less involved
- Secondary --> another user, performing other function than your main persona
Week 8 (12/11/2025)
User flowchart
breakdown activities into practical steps
Circle --> start and finish
Diamond --> decision
Square --> step
Sitemap
- visual representation of site/ app content organization
- hierarchy of nodes represent the pages
- arrows and line indicate relationship between web pages/ app interface
- with card sorting insight you can create your content in site map
2. Instruction
3. Project 2
Exercise in the class:
In week 5, Mr. Slyvain ask us to create interview question on the spot and try
to ask that questions to our friend to practice how to conduct interview and
what we gain from their responses. Below is my questions and I highlight it
red based on what feedback Mr. Slyvain in class.
Figure 3.1: Interview questions.
In week 6, we were ask to create user persona, to help us later create our own
for the app.
Figure 3.2: User persona for food delivery app.
In week 7, we were told to create user journey map
Figure 3.3: User journey map for customer use food delivery app
In week 8, we did exercise in class to make a flowchart for our previous
persona.
Figure 3.4: User flowchart for customer use food delivery app
Project 2
In this project, after I did the market study, I need to conducted a
user research. Interviews and surveys were used to explore
people perceive about cinema in general, to know their experiences.
Interview was conducted in real life and online, with audio recording
and zoom record. Below is the documentation and the drive link to the
interview audio.
Figure 3.5: Audio recording documentation.
After the interview, survey was conducted to gather more information that
can't be answered in live interview.
Figure 3.6: Survey documentation.
After the interview, affinity mapping was created to categorize
statements from each interviewee's experience. There are 15 "I" statement that
are relevant and important to explore more opportunities for the feature. Some
of the answers that are relevant but don't have specific category will be put
aside.
Figure 3.7: Affinity mapping in figma.
With the statement from affinity, I linked it to create user persona,
user "fake profile" to help create user journey maps, that later can
help me to create opportunities in each stage that can be put in the card
sorting later.
Figure 3.7: User persona and user journey map in figma.
After that, I created a flowchart combined from each user journey
maps. This will help me to create the flow of my app later, followed by card sorting with all features added. Based on that,
a sitemap was generated. The sitemap consists of features accepted into the
app; the rest were rejected if considered deemed insufficient.
Figure 3.7: Flowchart, card sorting, and sitemap in figma.
Below is the presentation slide:
In case of an error in Canva, below is the PDF:
4. Feedback
Week 5
No feedback, Mr. Slyvain gave us brief for project 2
Week 6
For survey question, we can get their honesty so try to ask something that
they would not answer in interview.
Week 7
I need to revise my affinity map, the "I" statement needs to be specific from
what the interviewee said and categorize it. For the rest of the answers that
is not relevant to the "I" statement but considered important can be put
aside.
Week 8
Need to create three opportunity each in the user journey map
Week 9
The overall already okay, just need to add more opportunities from each stage
and put it in card sorting, if the feature rejected can be put aside in
sitemap
5. Reflection
This project has helped me learn about user research, which is an important
stage in creating an application. In this stage we can learn more about the
user experiences so we can create a user-centered design. I learned a lot
about user personas, which is a tool that can be used anywhere in research. I
also understand how card sorting and sitemaps help app developer filter
content and decide what should be included in the app. Overall, this project
was challenging yet very helpful in gaining the insights needed to start a
user-centered design. With Mr. Slyvain's guidance, I was able to finish
this task, and I hope to apply this understanding into my future
project.
Comments
Post a Comment