APPLICATION DESIGN 1 - PROJECT 1 : MOBILE APPLICATION PROPOSAL

24/09/2025 - 0/0/0 (Week 1 - Week 0)

Madeline Ordelia Tjahjadi (0376920)

Bachelor of Design in Creative Media

Project 1 : Mobile Application Proposal

1. Lectures

Week 1 (24/09/2025)

WHY MOBILE APP IS IMPORTANT

Effective mobile app design provide:

- Seamless user experience

- Booting engagement —> the number of time you interact with the service

- Retention

- Overall customer satisfaction

LAYING THE FOUNDATION: UNDERSTANDING USABILITY

Defining usability —> how effective and efficiently user can accomplish their goals, it encompasses factors like learnability, memorability, and user satisfaction
Applying usability principle —> to ensure that the app reach the user, includes navigation, information architecture, and visual hierarchy (somehow all of us already know and its a general understanding)
Conducting usability testing —> observes user interaction with the app
Developing practical skills —> combines theory and practical, includes developing proficiency in design tools, prototyping technique and user research methodologies

IMPORTANCE OF MOBILE IN DIGITAL ERA

DESIGNING FOR MOBILE : EMBRACING THE UNIQUE CHALLENGE

Limited screen real estate —> prioritize contents and interactions to ensure clean and uncluttered UI (thinks about different scenario for users to adapt what they need)
Diverse device capabilities
Contextual awareness —> consider the environment and situation

APPLYING USER-CENTERED DESIGN (UCD)

note :

What to do to make an application:

- Why you use it and install it

- Target user

- What they want and how they will satisfied